Using Contests To Build Links.
Tuesday, 10. 6. 2009 – Category: Link Building
My column today on Search Engine Land is a case study of a link building contest we ran a while back for a client in a very competitive niche. The article gives you a step-by-step outline of what we did, the results and some insight on what it cost to run. If you’re looking for a fresh tactic, this might be something to consider.
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It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they’ve been worked to death, but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back in the financial services industry. He sold a very niche product in a very competitive industry, known to be populated by busy corporate executives. He came to us with a new website which needed back links to support ongoing SEO, build his company brand and drive traffic to the site. No small feat considering the market he was in.
After hours researching the industry and finding it filled with “good content”, I knew a standard campaign wouldn’t do. Unless I had President Obama or Alan Greenspan writing my content, no one was going to pay attention to another article or white paper in this market. I needed to create a different and unique splash to attract the attention and links I needed, so I came up with the idea of launching a contest.
For the rest of the article visit: A Case Study: Using Contests to Build Links
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