• Link Buying – The Good, the Bad, and the Ugly
• Learning and Laughing in SEO – Growth for Education and Humor Sites
• Unlocking Google’s Vince Update – Related Searches Now Driven by User Data
• Social Media Marketing Continues to Grow In Popularity – Increased Awareness of Social Media
• Words that Should Be the Cornerstone of Every Corporate Social Media Policy – Are Your Employees Freewheeling Around Social Sites?

Social networking and the establishment and maintenance of relationships isn’t new to marketing. Businesses have been doing that for years. However, only recently have we moved to a new method of interaction – online participatory marketing.

Business to Consumer (B2C) and Business to Business (B2B) marketers still have to interact with their audience, but now they’re doing it in a much more personal way thanks to the proliferation of online Social Networks. They can now meet their potential customers on their own turf. Whereas, consumers used to only have advertising forced upon them through mediums like television, magazines and radio.

Roles have also evolved thanks to the Internet. For example, consumers now hold the trump card – the card of choice. Pop-up ads can be blocked, spammy emails can be filtered, and annoying Twitter users can be blocked. That has led to a marketing approach that requires authenticity, trust and transparency.

How B2B Marketers Can Take Advantage of Social Media

• Recruiting
• Evangelizing
• Lead Creation

How B2C Marketers Can Take Advantage of Social Media

• Support
• Announcements
• Providing Consumer Resources
• Lead Creation

Without the use of Social Networks, all of the above reasons would require face-to-face communication. There are now several Social Media sites you can use to engage potential customers. The list below provides just a few of the social networking options available to businesses.

• LinkedIn – Establishing and developing business connections (for all industries)
• GovLoop – Social networking for government employees
• LawLink - Social networking for attorneys
• Fohboh – Social networking for those in the restaurant industry
• Sales Spider – Social networking site dedicated to the small and mid-sized business owner and executive

3 Things to post here at Stuntdubl Land. 1. IM Charity Party – Please help by spreading the word. If you were there last year, you know, and can help spread the word. Should be a great time for a great cause. 2. Affiliate Summit Panel of social media for affiliates – should be good with a great group of speakers. 3. MarketMotive and SEO Clinic panel at SES San Jose – MM folks have built something awesome, and we get to show it off a bit at SES this year. More details on everything below. Looking forward to lots of great meals, great drinks, and awesome seo discussion in my near future:) Be sure to say hi.

IM Charity Party

IM Charity Party.com

Donate to drink and have a good time. Don’t miss it, or I’ll remember that you hate sick kids and puppies.

Affiliate Summit East ‘09

Social Media Marketing for Affiliates at Affiliate Summit East, and SES San Jose in the next two weeks. Details listed below.

• Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
• Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
• Chris Winfield, President, 10e20 (Twitter @chriswinfield)

Search Engine Strategies – San Jose, California

Organic Track
Advanced SEO Roundtable: What is it Really? And Where is it Going?
It’s been said that you stand a better chance of getting two SEOs to share a toothbrush than to agree on a common definition. If that’s so, what really qualifies someone as an advanced SEO expert and how should “the next level” of SEO be defined? Don’t miss what is sure to be a spirited debate as we try to separate “the art” from “the science” and figure out what actually constitutes an Advanced SEO.

* Moderator:
Richard Zwicky
Founder & CEO, Enquisite
* Speakers:
Matthew Bailey
SES Advisory Board & President, Site Logic Marketing, Marketmotive faculty
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, VP Search, Position Technologies

• Link Buying – The Good, the Bad, and the Ugly
• Learning and Laughing in SEO – Growth for Education and Humor Sites
• Unlocking Google’s Vince Update – Related Searches Now Driven by User Data
• Social Media Marketing Continues to Grow In Popularity – Increased Awareness of Social Media
• Words that Should Be the Cornerstone of Every Corporate Social Media Policy – Are Your Employees Freewheeling Around Social Sites?

Social networking and the establishment and maintenance of relationships isn’t new to marketing. Businesses have been doing that for years. However, only recently have we moved to a new method of interaction – online participatory marketing.

Business to Consumer (B2C) and Business to Business (B2B) marketers still have to interact with their audience, but now they’re doing it in a much more personal way thanks to the proliferation of online Social Networks. They can now meet their potential customers on their own turf. Whereas, consumers used to only have advertising forced upon them through mediums like television, magazines and radio.

Roles have also evolved thanks to the Internet. For example, consumers now hold the trump card – the card of choice. Pop-up ads can be blocked, spammy emails can be filtered, and annoying Twitter users can be blocked. That has led to a marketing approach that requires authenticity, trust and transparency.

How B2B Marketers Can Take Advantage of Social Media

• Recruiting
• Evangelizing
• Lead Creation

How B2C Marketers Can Take Advantage of Social Media

• Support
• Announcements
• Providing Consumer Resources
• Lead Creation

Without the use of Social Networks, all of the above reasons would require face-to-face communication. There are now several Social Media sites you can use to engage potential customers. The list below provides just a few of the social networking options available to businesses.

• LinkedIn – Establishing and developing business connections (for all industries)
• GovLoop – Social networking for government employees
• LawLink - Social networking for attorneys
• Fohboh – Social networking for those in the restaurant industry
• Sales Spider – Social networking site dedicated to the small and mid-sized business owner and executive