Posted by chenry

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs.  Along with seeing the new posts, I’m also always checking out my MozPoints and watching them grow, or shrink sometimes. 

In one of my past posts I did a case study of MozPoints and a few members discussed how they would like to see real-time related graphs of their MozPoints over time.   That time is now, I would like to introduce a new little side project I’ve been working on, Mozpoints.com. 

Mozpoints.com started out as a way for me to see who is moving and shaking things at SEOmoz without having to read everything and try to remember who said what.  On the main page of the site you will see it shows the “movers and shakers” for three different time periods, daily, weekly, and monthly.  It also shows some thumbing and comment stats for the time period also.

Entering your SEOmoz username or click on someone’s name will display a graph of their MozPoints.  Currently the graph only displays the lasts 30 days worth of information, but once more data is collected and stored, a new feature will become available to change the time period.  When hovering over a data point it will display a few important pieces of information, number of points, rank, number of comments, and number of posts.  MozPoint data is updated every night so this data in not exactly real-time, but close enough.

Another great little feature is the dynamic badge for your website.  This badge is much like the original that SEOmoz offers but with a new feature that self-updates your rank at SEOmoz.

I hope that this is something that the SEOmoz community will enjoy and use.  I’m hoping to hear suggestions from all of you and make this community grow and connect.  If you have any suggestions or ideas for MozPoints.com please feel free to contact me via SEOmoz or leave them in the comments.

Special thanks to Danny for giving me the idea via his comment on my previous post.

Do you like this post? Yes No

Sorta an old post that I forgot to publish until today! Having the site closed to new members has given me time to start working through a few of my almost done posts that were never published yet. It’s hard to have time to do everything while growing a few businesses.

Media has traditionally been afforded a wall between editorial and advertising due to limited marketplace competition. But, as Jim Spanfeller stated, the perception of value in “last click marketing” where search gets most of the credit for the entire demand creation and fulfillment cycle, is killing the value of online content:

A publisher can and should price their inventory at levels that will meet the market expectations and drive their business model. What they should not do is allow some sort of invisible hand (or should I say hands) to price their inventory against a backdrop of objectives that can and often does change at a moment’s notice. This practice has fundamentally driven pricing down across the web and, perhaps more importantly, changed the success metrics from ones based on “demand creation” to ones driven by “demand fulfillment.”

Worse yet, the leading metrics most closely track how the poorest members of society interact with media, creating a media ecosystem designed to exploit the poor. The above linked article states “we now know that 16% of web users generate 80% of clicks and that this 16% represents the lower income and education segments of the total user base.”

It may have cost Google 1 day of revenues to create the default analytics tool, which by default has a last click wins behavior that few people know how to edit.

Google’s web domination is so impressive that experienced and well trained journalists writing for publications like Wired mistake Google’s mission statement as the goal of the web. Literally…

The Internet’s great promise is to make the world’s information universally accessible and useful. So how come when you arrive at the most popular dating site in the US you find a stream of anonymous come-ons intermixed with insults, ads for prostitutes, naked pictures, and obvious scams?

Gary Wolf should know that was actually Google’s mission statement, not the goal of the web.

Sure data mining and sentiment analysis can be parts of the web, but the best bits are often scattered messes and weird stuff we accidentally bump into.

I generally do not do too much affiliate promotion on the blog here, but when there is an offer that I use that saves our readers money I am all over it. Why not share it? Just as I once promoted the Microsoft adCenter coupon (which has since went away) I am glad to have come across another sweet promotional code – this time for Business.com directory inclusions.

Google Approved Links

In 2009 there are few places where you can buy links without making a Google engineer frown. The Yahoo! Directory, BOTW, and Business.com are 3 of the most trusted web directories that have rigorous enough editorial policies which Google likes. They have been around a long time and Google trusts them.

For our community members I scored a Business.com coupon about a year ago, and surprisingly, Business.com just recently got on CJ offering public discount codes. I have not yet bought any of their PPC product, but I have been a BIG buyer of their directory listings…we literally have dozens of them! It is part of our SEO process for the sites we care about most and really invest in.

So if you have not yet submitted to Business.com, now might be a good time to submit your site while this coupon is still available publicly. This link is a great link, especially for new websites and websites that have not yet reached the top of the search results. And for larger businesses you can also submit key deep links as well.

$50 Directory Listing Coupon

To save $50 off Business.com directory listings click the following link.

$100 in Free PPC Clicks

Business.com also offers a $100 promo code for webmasters looking to buy traffic through their PPC program. You can click the following link for that promo

It’s that time of the month again folks — time to pay your bills, flip a page on your calendar and refresh your linkbait ideas .  The month of October should be a big one for social media, and ideally you could use this to help aid in linkbait and content creation for your promotions.  By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction.  Here’s what will be hot on social media this October!

• MLB
  It is playoff time!  Who’s in, who’s out?  How long has it been since teams have won a title?  Take a look at any of these angles as it is about the only time of the year that baseball gets hot.
• Halloween
  Get this type of linkbait going early, as the later in the month you go the more saturated the topic will be.
• 2016 Olymipcs
  The new venue is Rio De Janeiro  and there should be an easy week of analyzing the location and what could go right/wrong.
• Michael Moore & the Movie “Capitalism”
  Moore’s newest movie drops today and he is always loved in social media.  This movie might not be a blockbuster, but could bring up some good (and hot) topics for you to write about.
• Horror
  October is the month for lists of the scariest books, movies and more.  Putting together any list that will scare the pants off of readers is sure to do well in October!
• The Stock Market
  After seeing such a rebound in September, the market is sure to be a hot topic in October in whichever way it moves.  Goes up?  We are back to normal!  Goes down?  Another recession.  Any analysis should do well this month.
• Pumpkins
  This may sound silly, but any pumpkin cut-outs, recipes, or products are LOVED at this time of the year.  If you can work your piece around pumpkins (like carving a nerdy jack-o-lantern), you will have instant momentum due to the season
• Roman Polanski
  In case you have had your head in the sand, filmmaker Roman Polanski has been caught and could be extradited back to the US.  The court case was pretty clouded originally, so if you have any need for legal linkbait (tainted trials, extradition, fugitives, etc) use this for extra momentum.
• NHL
  The new hockey season has started so get your linkbait out there while people still care.  Hockey is usually a tough social sell, so try doing it while at least a few  people are talking about it.
• Protesting
  It seems that there is more protesting going on today than there has been in recent years. Whether you are having a tea party, protesting health care or are just mad at the world, protesting has been hot recently and will continue to be throughout October.

Now let the ideas flow and get creative (with the momentum on your side!).  Have a happy haunted month of linkbait!

Have any other hot topics for the month of October?  Feel free to share examples below!

…and don’t forget to follow 10e20 on Twitter and subscribe to our RSS feed.

An SEO�s best friend (other than a stiff drink) is a good tool. Tools save us time and energy and streamline the process so we can get to making money instead of researching. They provide the information you need when you need it. But it is important to remember that knowing when to use a particular tool and how to use it is more important than any list.

This is why I�ve created Yoda�s ultimate tool to put all the tools one would need in 1 place. Since this list is too massive to fit in one post, it will be a multi-part list that will cover: Competitive Research, Keyword Research, Must have Firefox plug-ins, Reputation Management tools, PPC Tools, Domainer tools and my favorite non-conformist miscellaneous tools

So here we go: Part 1 � Competitive Research

Step 1: Who is your competitor and where have they been?
Competition Finder
A great tool, this shows you how many pages are indexed in google competing for your key terms. This will let you size up the competition and market saturation.

Archive.org will show you what their website looked like the past as well as give you the age of the site

Whois.sc
By adding this bookmarklet to your firefox browser you can find out the whois information for the site you are viewing simply by clicking on it.

Step 2: What kind of marketshare and traffic do they have?
Compete.com is one of my FAVORITE sites. They have a lot of great free tools (and some really cool paid for ones). You can compare sites, get traffic information and get an idea of how much your competitors are spending.

Index Rank
The first time I saw this was on SEOBook, (Aaron has some amazing tool�s listed there as well, so you should definitely check out that list too). Index Rank is incredible useful in showing you how many times Google is indexing your site compared to competitors sites.

SEO Quake is a pretty cool tool that shows you PR, # of pages indexed, Links, Alexa ratings, Age, whois info and density of every site you open in Firefox.

Who is linking to your competitors?

The Tattler
Originally posted by Todd, this is a great tool to scrape who is linking to your competitors

Backlink and Keyword Tracker
Totally free tool can be used to check search engines for the number of back links to any specific URL over time

Link Diagnosis is a is a great link hunting tool especially if you want to see what kind of anchor text your competitors are using.

Another great one, from a fellow chicklet�s site, is SEOmoz�s Backlink Analyzer. This shows the backlinks to a competitor�s website and the common anchor text. In general the SEOmoz tools section is a must read

What keywords are your competitors buying?
There are a several different tools that do this that vary in prices. Spyfu is a good option, that is not too expensive ($300 a year or about $40/month). It lets you see what keywords your competitors are buying up as well as see what they optimizing their site for.

Have they made any changes?
WatchThatPage will email you with any changes made to a competitor�s site or your site (although you probably should know that already)

Search for Broken Links
Xenu�s Link Sleuth will search for broken links on sire

Great Overall Site Analysis Tools
Last but not least, LinkVendor. This is a site filled with awesome research and site analysis tools.

Originally published on SEO Chicks

1. Pay extra for premium domains (if you develop them)

If you can’t find and buy a good aftermarket domain and get creative – you need some marketing classes

2. Don’t skimp on hosting

Such a painful expensive lesson to learn.

3. Respect contractors, but don’t overpay

Don’t ever talk down to anyone you work with, but don’t allow people to tell you how smart they are without them proving it.

4. Always pay on time

Evereyone always appreciates this, and you will lose contractors respect if you don’t.

5. Pay attention to cashflow

See above. If you can’t balance cashflow and production, you will cut corners and build a house with cheap parts.

6. Price services for yourself – not for your clients

If you do consulting to pay the bills, make sure you take ample time for both, and charge on the value you provide, and provide the value you charge.

7. Take time for yourself

If you don’t take time off when you need it, you will end up taking surprisingly more time off than you originally intended.

8. Stay unflinchingly positive

When you doubt yourself you lose. Confidence in failure and humility in success is a trait that exemplifies most true heros, role models, and success stories that I’m aware of.

9. Stick with winners, fold the losers

While you’re being positive, maintain enough realism to be a critic and know when you’re beat or have a bad hand.

10. Stay well organized

You can never be too organized.

11. Set goals

1 hour, 1 sitting, 1 day, 1 week, 1 month, 1 year, 2 year, 5 year are generally good.

12. Track yourself

This is why keyword reports and QBtimer ARE a good idea. Adjust your goals as necessary based on your results.

I almost never live by this one, but I’d be smarter if I did.

13. Take lots of notes

I’ve pretty much never thought to myself "self, I wish I had taken less notes during that meeting." When you have a good idea, take a note about it.

14. Only consume news media 10 – 20% of the time (once you figure it out)

Only consume media and information at a high rate while you’re trying diligently to learn a new skill. Otherwise, it is pretty fruitless and will burn you out if it is beyond your capacity for input.

15. Focus on execution, not research

Do something instead of writing another blog post:) That’s why this one has taken quite a while. Build links, write content, learn perl, python, linux, apache, mysql, php, social media, seo, or web design, but don’t sit too long reading about it before you DO it. Do something today, instead of learning, researching, or whining about why you can’t.

16. Be upfront and honest

Don’t bullshit people. Lies will follow you a lot farther than the truth ever will.

There is a misnomer in search marketing and SEO that things change all the time. I think I stopped consuming SEO blogs and news sites on a daily basis about 2 or 3 years ago when I decided enter full time consultancy with no one else’s safety net. There was no extra time for anything accept a low information consumption diet. I had to develop unflinching confidence in the work I was doing to execute on various strategies based on my understanding of how search engines have historically worked, and the assumption that they will continue to function in basically the same manner for some time to come.

This is from a conclusion that there have only been a handful of changes that affected how I conducted my business. I learned from both blackhats and search engineers both to come up with a strategy that fit my ethical code while indulging my competitive nature and hunger for success. I am convinced that the cat/mouse dynamic between blackhats and engineers has helped to form the current state of information retrieval based on strong needs to stay relevant in certain areas that were exploited solely for capitalistic monetary gain.

I’ve found some great posts and articles about search history and how search engines have evolved over time, but not many mentions of how search optimizers have changed their strategies over time. There are a few good resources listed below, but none quite summed up the changes that affected what I like to refer to as the “SEO mentality”. I’m hoping to create a fairly comprehensive document for Market Motive Internet Marketing Training (where I’ll be discussing this shortly with legendary SEO’s Greg Boser and Marshall Simmonds, to help add to the increasingly comprehensive body of SEO training we’ve developed over the past two years (Over 40 Videos now!).

I learned what SEO was in about 2002 – shortly after offpage factors started to strongly determine relevance. I spent several years and thousands of hours on forums reading, learning, an interacting and teaching to figure out how search engines worked. When I made the choice to work for myself at home after another great year of learning and consulting at We Build Pages (with Jim Boykin – one of the sharpest SEO’s I’ve ever known), I decided it was time to start doing. I built sites, and strategies for myself, using consulting money to fund development of website projects, and parlaying to thinks like being able to even afford the insane cost of living in the SF Bay area. It was based on the unwritten understanding of the changes that are mentioned below, and not listening to a lot of the SEO garbage that is spewed all over on the interwebs.

When I started doing – I realized that not much changes with SEO in terms of strategic execution. It is a pretty logical art and science of determining risk to reward ratios, and implementing strategies in a sequential fashion following certain established rules based on intended outcome. I’ve developed a playbook and these SEO rulesets by understanding the HISTORICAL GAMECHANGERS in SEO. Feel free to add some on twitter with #seogamechangers

I’ve been taking a mental inventory of these game changes for a few months, and here is what I have them broke down to:

1. Onpage factors (1995 – 1999)
2. Offpage factors (2000)
3. Florida update (2003)
4. Fresh Crawl/ Everflux (2004)
5. Sandbox effect (2005)
6. Duplicate content filtering (2006)
7. Human editorial (2006)
8. Onebox/ Universal Search (2007)
9. Paid linking handling (2007)
10. No follow (2008)
11. User data validation and segmentation (2009)
12. Brand Mentions (update Vince – 2009)

Some of my dates may be a bit off, but for the most part these are the major factors that affect my actionable SEO Strategies. These are the major changes that contribute to the hurdles, filters, and challenges of ranking a site on a search engine.

I’d love to hear from other folks on the things that you think should be included in the list. There are MANY minor things that full under these categories, but after revisiting most and asking twitter, I think this is pretty comprehensive, as things like local search 10 pack, personalization, geotargetting all fall under one of these other areas (even if the dates aren’t exact). Please let me know if you can think of anything I missed. I’ll try to watch the comments on the post closely for once:) Please post any great resources, or suggestions for adding/updating to the list.

Resources

• Brett Tabke
• Danny Sullivan
• Aaron Wall’s extensive writing on SE history
• Jim Boykin
• James Svoboda
• Rand Fishkin
• Mark Knowles
• Funny from Pat